{"id":10506,"date":"2023-12-10T10:53:04","date_gmt":"2023-12-10T09:53:04","guid":{"rendered":"https:\/\/up4business.it\/blog\/?p=10506"},"modified":"2023-12-10T10:53:06","modified_gmt":"2023-12-10T09:53:06","slug":"analytics-linkedin-profilo","status":"publish","type":"post","link":"https:\/\/up4business.it\/blog\/analytics-linkedin-profilo\/","title":{"rendered":"Analytics Linkedin: quali sono e come utilizzarle per il profilo personale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quali sono le metriche disponibili su LinkedIn per analizzare i post che pubblichiamo sul nostro profilo? Come le possiamo utilizzare per migliorare la nostra attivit\u00e0 di personal brand? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scopriamo insieme tutto ci\u00f2 che c&#8217;\u00e8 da sapere sulle analytics disponibili per il nostro profilo! <\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8e14735a4e9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8e14735a4e9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-profilo\/#Limportanza-delle-analytics\" >L&#8217;importanza delle analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-profilo\/#Analytics-aggregate\" >Analytics aggregate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-profilo\/#Analytics-specifiche-per-singoli-post\" >Analytics specifiche per singoli post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-profilo\/#AuthoredUp-un-tool-per-approfondire-le-analytics-su-LinkedIn\" >AuthoredUp: un tool per approfondire le analytics su LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-profilo\/#Conclusione\" >Conclusione<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limportanza-delle-analytics\"><\/span>L&#8217;importanza delle analytics <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pubblicare contenuti sul nostro profilo \u00e8 certamente fondamentale per ricevere <strong>visibilit\u00e0 ,creare connessioni interessanti e condividere i nostri punti di vista.<\/strong> In altre parole, seguire una <a href=\"https:\/\/up4business.it\/blog\/come-fare-personal-branding-su-linkedin\/\">corretta strategia di personal branding. <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuttavia, se insieme alla pubblicazione dei contenuti non affianchiamo <strong>l&#8217;analisi dei risultati<\/strong> con tutti gli strumenti che LinkedIn ci mette a disposizione rischiamo di non comprendere la direzione verso cui andare e vanificare gli sforzi fatti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre l&#8217;analisi ci permette indirettamente di <a href=\"https:\/\/up4business.it\/blog\/algoritmo-di-linkedin\/\">conoscere il funzionamento dell&#8217;algoritmo di LinkedIn<\/a> e notare tutte le frequenti modifiche che avvengono nel tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics-aggregate\"><\/span>Analytics aggregate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Attenzione: queste metriche aggregate sono disponibili solo con la modalit\u00e0 creazione di contenuti attiva. <\/strong>(<a href=\"https:\/\/up4business.it\/blog\/modalita-creatore-di-contenuti-linkedin\/\">Scopri cos&#8217;\u00e8 e come gestirla al meglio<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 possibile comunque attivarla temporaneamente per visualizzare i dati e poi disattivarla. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15.png\"><img decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15-1024x260.png\" alt=\"screen della sezione modalit\u00e0 creazione di contenuti sul proprio profilo\" class=\"wp-image-10551\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15-1024x260.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15-300x76.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15-768x195.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15-150x38.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15-696x177.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15-1068x272.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.39.15.png 1282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se attiva, sotto le prime informazioni del nostro profilo, troviamo un piccolo riquadro con alcune prime <strong>informazioni di base.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1.png\"><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-1024x289.png\" alt=\"Dashboard che compare nel proprio profilo con alcune prime metriche \" class=\"wp-image-10539\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-1024x289.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-300x85.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-768x216.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-1536x433.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-150x42.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-696x196.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1-1068x301.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.53.49-edited-1.png 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cliccando su &#8220;Mostra tutte le analisi&#8221; entriamo nella vera e propria <strong>dashboard<\/strong> dove troviamo analytics di diverso tipo che LinkedIn ci mette a disposizione. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30.png\"><img decoding=\"async\" width=\"1542\" height=\"562\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited.png\" alt=\"dashboard di analisi \" class=\"wp-image-10533\" style=\"width:387px;height:auto\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited.png 1542w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited-300x109.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited-1024x373.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited-768x280.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited-1536x560.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited-150x55.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited-696x254.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.56.30-edited-1068x389.png 1068w\" sizes=\"(max-width: 1542px) 100vw, 1542px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cliccando sul riquadro &#8220;Impressioni del post&#8221; entriamo in una pagina in cui viene visualizzato <strong>l&#8217;andamento delle metriche nel tempo. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38.png\"><img decoding=\"async\" width=\"1580\" height=\"1116\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited.png\" alt=\"grafico del rendimento dei contenuti delle impression\" class=\"wp-image-10534\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited.png 1580w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-300x212.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-1024x723.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-768x542.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-1536x1085.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-150x106.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-696x492.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-1068x754.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-100x70.png 100w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-16.58.38-edited-200x140.png 200w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nell&#8217;immagine il grafico mostra le impressioni degli ultimi 7 giorni, ma possiamo comodamente selezionare una linea temporale diversa, <strong>arrivando fino a 365 giorni. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre, possiamo passare dalle impressioni alle interazioni per vedere rappresentate graficamente entrambe le metriche. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scorrendo verso il basso della pagina troviamo un&#8217;interessante sezione chiamata &#8220;Post pi\u00f9 performanti&#8221; che <strong>ci permette di entrare pi\u00f9 nei dettagli dei singoli post<\/strong> con una sorta di &#8220;classifica&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43.png\"><img decoding=\"async\" width=\"1024\" height=\"887\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-1024x887.png\" alt=\"analytics dei post pi\u00f9 performanti\" class=\"wp-image-10513\" style=\"width:372px;height:auto\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-1024x887.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-300x260.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-768x665.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-1536x1330.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-150x130.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-696x603.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43-1068x925.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.04.43.png 1612w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C&#8217;\u00e8 da sottolineare che se stiamo visualizzando le impressioni (o interazioni) degli ultimi 7 giorni, quelle che vedremo comparire accanto ai singoli post <strong>non saranno totali ma parziali<\/strong>, perch\u00e9 appunto <strong>riferite soltanto agli ultimi 7 giorni.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infine possiamo anche visualizzare il grafico della nostra audience, ovvero <strong>l&#8217;andamento nel tempo dei follower<\/strong> (che non per forza sono anche collegamenti!)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09.png\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-1024x686.png\" alt=\"grafico dell&#039;andamento dei nuovi follower degli ultimi 7 giorni\" class=\"wp-image-10514\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-1024x686.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-300x201.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-768x515.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-1536x1029.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-150x100.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-696x466.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09-1068x716.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.09.09.png 1612w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Molto interessante e utile \u00e8 osservare anche la <strong>suddivisione dei nostri follower<\/strong> sotto diversi aspetti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45.png\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-1024x546.png\" alt=\"grafico dei principali dati demografici dei follower \" class=\"wp-image-10515\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-1024x546.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-300x160.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-768x410.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-1536x819.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-150x80.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-696x371.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45-1068x570.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.11.45.png 1612w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Non solo la loro qualifica: LinkedIn ci mette a disposizione diversi <strong>attributi: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06.png\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-1024x546.png\" alt=\"tendina per scegliere l&#039;attributo con la quale vogliamo visualizzare i dati dei nostri follower\" class=\"wp-image-10516\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-1024x546.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-300x160.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-768x410.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-1536x819.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-150x80.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-696x371.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06-1068x570.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.14.06.png 1612w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Questi dati ci permettono di fare diverse riflessioni rispetto alle persone che ci seguono, e <strong>ci possono aiutare a comprendere se davvero siamo seguiti dal target desiderato<\/strong> oppure dobbiamo modificare la nostra strategia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre \u00e8 possibile esportare tutti i dati attraverso l&#8217;apposito bottone. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31.png\"><img decoding=\"async\" width=\"1024\" height=\"488\" data-id=\"10518\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-1024x488.png\" alt=\"screen per mostrare il tasto esporta dei dati \" class=\"wp-image-10518\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-1024x488.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-300x143.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-768x366.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-1536x732.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-2048x976.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-150x71.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-696x332.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-1068x509.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.53.31-1920x915.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Considerando che all&#8217;interno di LinkedIn <strong>possiamo visualizzare le metriche fino ad un massimo di 365 giorni,<\/strong> \u00e8 fortemente consigliato <strong>esportare i dati almeno una volta l&#8217;anno<\/strong>, in modo da poter fare delle analisi e valutazioni pi\u00f9 accurate nel corso del tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics-specifiche-per-singoli-post\"><\/span>Analytics specifiche per singoli post <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oltre alle metriche aggregate riguardo le nostre pubblicazioni, LinkedIn ci permette anche di visualizzare diverse metriche <strong>specifiche per ogni singolo post. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per accedere \u00e8 sufficiente visualizzare un post pubblicato e cliccare su &#8220;vedi statistiche&#8221; sotto le reazioni. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45.png\"><img decoding=\"async\" width=\"498\" height=\"1024\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45-498x1024.png\" alt=\"screen di un contenuto pubblicato dove in basso si vede il tasto per accedere alle statistiche \" class=\"wp-image-10519\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45-498x1024.png 498w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45-146x300.png 146w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45-747x1536.png 747w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45-150x308.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45-300x617.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45-696x1431.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-17.58.45.png 756w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una volta cliccato questa \u00e8 la pagina che appare:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44.png\"><img decoding=\"async\" width=\"750\" height=\"1024\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-750x1024.png\" alt=\"pagina in cui viene visualizzata l&#039;analisi di un post. \" class=\"wp-image-10520\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-750x1024.png 750w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-220x300.png 220w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-768x1048.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-150x205.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-300x409.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-696x950.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44-1068x1458.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.12.44.png 1080w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Come possiamo vedere \u00e8 presente una <strong>panoramica delle metriche<\/strong> (reazioni, commenti, diffusioni) ma anche in questo caso possiamo analizzare i dati demografici per comprendere le caratteristiche degli utenti che hanno visualizzato <strong>(non solo interagito!) <\/strong>il post!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anche in questo caso \u00e8 possibile esportare i dati del singolo post.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29.png\"><img decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29-1024x83.png\" alt=\"screen per mostrare il tasto esporta dei dati di un singolo post\" class=\"wp-image-10521\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29-1024x83.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29-300x24.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29-768x63.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29-150x12.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29-696x57.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29-1068x87.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-24-alle-18.19.29.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La funzione esporta ci permette di<strong> visualizzare anche data e orario di pubblicazione del post<\/strong>, un dato che apparentemente dovrebbe essere semplice da reperire eppure non pu\u00f2 essere visualizzato in nessun altro modo all&#8217;interno di LinkedIn, se non con <strong>un interessante tool di cui ora parleremo. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conoscere l&#8217;orario preciso di pubblicazione ci permette di comprendere <a href=\"https:\/\/up4business.it\/blog\/quando-pubblicare-su-linkedin\/#:~:text=I%20giorni%20e%20gli%20orari%20migliori%3A%20quando%20pubblicare%20su%20LinkedIn&amp;text=prima%20delle%209.00%20del%20mattino,le%2017.00%20e%20le%2018.00\">quando pubblicare su LinkedIn<\/a> in base al nostro target. Chiaramente dovremmo avere prima uno storico di dati e continuare a testare diversi orari. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AuthoredUp-un-tool-per-approfondire-le-analytics-su-LinkedIn\"><\/span>AuthoredUp: un tool per approfondire le analytics su LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/authoredup.com\/?via=b16a3a\" target=\"_blank\" rel=\"noopener\">AuthoredUp<\/a> \u00e8 un tool freemium all-in-one che <strong>supporta la creazione dei contenuti su LinkedIn a 360 gradi.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tramite una semplice estensione sul browser permette di accedere facilmente a <strong>molte integrazioni<\/strong> per scrivere i contenuti su LinkedIn, e non solo. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22.png\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-1024x541.png\" alt=\"tab in cui si pu\u00f2 scrivere un post con il tool in questione\" class=\"wp-image-10523\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-1024x541.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-300x159.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-768x406.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-1536x812.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-2048x1083.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-150x79.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-696x368.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-1068x565.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.28.22-1920x1015.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 un tool strategico e completo per chi crea contenuti per il proprio profilo e ha il desiderio di avere <strong>analytics pi\u00f9 approfondite<\/strong>: come vedremo sono presenti metriche e grafici preziosi per <strong>comprendere la nostra situazione attuale e passata<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cliccando sulla sezione apposita (come da immagine in basso) ci troviamo subito di fronte una <strong>dashboard che riassume alcune metriche e KPI fondamentali<\/strong>, come l&#8217;engagement rate per il periodo selezionato (in questo caso 28 giorni, ma si pu\u00f2 arrivare fino a 365 giorni). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21.png\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-1024x447.png\" alt=\"sezione analytics del tool\" class=\"wp-image-10524\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-1024x447.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-300x131.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-768x336.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-1536x671.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-2048x895.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-150x66.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-696x304.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-1068x467.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-00.41.21-1920x839.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una funzione interessante \u00e8 quella di <strong>confrontare facilmente le metriche di due diversi periodi temporali. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14.png\"><img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-1024x696.png\" alt=\"screen per mostrare la possibilit\u00e0 di mettere in correlazione diversi periodi di analisi, grazie al tool\" class=\"wp-image-10548\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-1024x696.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-300x204.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-768x522.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-1536x1045.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-2048x1393.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-150x102.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-696x473.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-1068x726.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.03.14-1920x1306.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Scorrendo in basso troviamo dei grafici che in modo semplice e intuitivo possono farci comprendere <strong>l&#8217;evoluzione nel tempo<\/strong> di reazioni e KPI (immagine 1), <strong>correlazione<\/strong> tra diverse metriche (immagine 2) e la <strong>timeline<\/strong> di tutte le reazioni (immagine 3). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55.png\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-1024x524.png\" alt=\"screen dei grafici che mostrano le avanzate possibilit\u00e0 del tool per avere una comprensione profonda dell&#039;efficacia dei nostri contenuti\" class=\"wp-image-10525\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-1024x524.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-300x154.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-768x393.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-1536x787.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-150x77.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-696x356.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55-1068x547.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.01.55.png 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Immagine 1<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-1024x521.png\" alt=\"screen dei grafici che mostrano le avanzate possibilit\u00e0 del tool per avere una comprensione profonda dell&#039;efficacia dei nostri contenuti\" class=\"wp-image-10526\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-1024x521.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-300x152.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-768x390.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-1536x781.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-150x76.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-696x354.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04-1068x543.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.04.png 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Immagine 2<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-1024x521.png\" alt=\"screen dei grafici che mostrano le avanzate possibilit\u00e0 del tool per avere una comprensione profonda dell&#039;efficacia dei nostri contenuti\" class=\"wp-image-10527\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-1024x521.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-300x152.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-768x390.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-1536x781.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-150x76.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-696x354.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39-1068x543.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.03.39.png 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Immagine 3<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infondo alla pagina \u00e8 possibile inoltre visualizzare una word cloud per <strong>comprendere immediatamente quali sono le keyword che rappresentano i nostri contenuti<\/strong> e fare<strong> <\/strong>un allineamento con la nostra strategia editoriale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nell&#8217;immagine sotto le keyword sono confrontate tra 2 periodi diversi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00.png\"><img decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-1024x728.png\" alt=\"Screen della word cloud \" class=\"wp-image-10549\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-1024x728.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-300x213.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-768x546.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-150x107.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-696x495.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-1068x759.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00-100x70.png 100w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.11.00.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Accanto alla word cloud troviamo un grafico per comprendere <strong>quali formati di contenuti hanno performato meglio<\/strong>, selezionando tra le diverse reazioni oppure l&#8217;engagement rate (sempre confrontando due diversi periodi).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45.png\"><img decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-1024x729.png\" alt=\"Screen del grafico che ci aiuta a comprendere quali formati di contenuti performano meglio nel periodo indicato \" class=\"wp-image-10550\" style=\"width:399px;height:auto\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-1024x729.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-300x214.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-768x547.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-150x107.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-696x496.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-1068x761.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45-100x70.png 100w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-alle-16.17.45.png 1070w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 possibile anche visualizzare la lista di <strong>tutti i post pubblicati con le relative metriche<\/strong> e, come dicevamo, anche la data e l&#8217;orario di pubblicazione. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06.png\"><img decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-1024x662.png\" alt=\"Screen della sezione del tool in cui viene mostrata la lista dei nostri contenuti con tutta una serie di metriche \" class=\"wp-image-10530\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-1024x662.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-300x194.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-768x496.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-1536x993.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-2048x1323.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-150x97.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-696x450.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-1068x690.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-25-alle-01.37.06-1920x1241.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 chiaro come questo tool possa essere <strong>un alleato prezioso per<\/strong> <strong>comprendere le performance dei nostri post<\/strong> grazie ad analytics e grafici elaborati che vanno molto oltre a ci\u00f2 che LinkedIn mette a disposizione nativamente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ti interessa questo tool?<\/strong> Scopri se pu\u00f2 fare al caso tuo utilizzando la <a href=\"https:\/\/authoredup.com\/?via=b16a3a\" target=\"_blank\" rel=\"noopener\">prova gratuita! <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se vuoi approfondire, Alessandro Gini ha realizzato <a href=\"https:\/\/www.linkedin.com\/events\/7062309848616513536\/comments\/\" target=\"_blank\" rel=\"noopener\">un&#8217;intervista con la co-founder <a href=\"https:\/\/www.linkedin.com\/in\/ACoAABQHaH0BXfInJiE2c2VFhlCcthyDMqvflsI\" target=\"_blank\" rel=\"noopener\"><\/a>Ivana Todorovic<\/a> dove si \u00e8 parlato anche di trend su LinkedIn. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusione\"><\/span>Conclusione<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abbiamo visto come LinkedIn metta a disposizione diverse analytics: alcune classiche di tutti i social mentre altre esclusive come poter scoprire la <strong>qualifica, anzianit\u00e0, azienda di appartenenza<\/strong> di chi visualizza e interagisce con i nostri post (attraverso dati aggregati).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tutti questi dati <strong>devono essere analizzati periodicamente<\/strong> per comprendere come ci stiamo muovendo e se \u00e8 opportuno fare delle modifiche, entrando in contatto con il nostro target desiderato e creando contenuti interessanti per loro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ti interessa LinkedIn e vuoi scoprire come funziona e come utilizzarlo al meglio?<\/strong> <a href=\"https:\/\/www.linkedin.com\/company\/up4business-corsi-formazione-consulenza-strategia-advertising-linkedin\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">Seguici sulla nostra pagina<\/a>, troverai contenuti sempre aggiornati!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quali sono le metriche disponibili su LinkedIn per analizzare i post che pubblichiamo sul nostro profilo? Come le possiamo utilizzare per migliorare la nostra attivit\u00e0 di personal brand? Scopriamo insieme tutto ci\u00f2 che c&#8217;\u00e8 da sapere sulle analytics disponibili per il nostro profilo! L&#8217;importanza delle analytics Pubblicare contenuti sul nostro profilo \u00e8 certamente fondamentale per [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466,465],"tags":[726,30,10],"class_list":["post-10506","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comunicazione-marketing-linkedin","category-linkedin-networking","tag-analytics","tag-kpi-statistiche","tag-profilo-personale"],"_links":{"self":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts\/10506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/comments?post=10506"}],"version-history":[{"count":13,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts\/10506\/revisions"}],"predecessor-version":[{"id":10553,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts\/10506\/revisions\/10553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/media\/10544"}],"wp:attachment":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/media?parent=10506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/categories?post=10506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/tags?post=10506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}