{"id":10555,"date":"2023-12-19T12:08:28","date_gmt":"2023-12-19T11:08:28","guid":{"rendered":"https:\/\/up4business.it\/blog\/?p=10555"},"modified":"2025-02-18T16:47:02","modified_gmt":"2025-02-18T15:47:02","slug":"analytics-linkedin-pagina-aziendale","status":"publish","type":"post","link":"https:\/\/up4business.it\/blog\/analytics-linkedin-pagina-aziendale\/","title":{"rendered":"Analytics Linkedin: quali sono e come utilizzarle per la pagina aziendale"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Quali sono le metriche disponibili su LinkedIn per analizzare i post sulla nostra pagina aziendale? Come le possiamo utilizzare per migliorare la nostra attivit\u00e0 di pubblicazione?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Scopriamo insieme tutto ci\u00f2 che c\u2019\u00e8 da sapere sulle analytics disponibili per le pagine aziendali!<\/strong><\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad4c409542fa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad4c409542fa\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-pagina-aziendale\/#Limportanza-delle-analytics-per-la-tua-azienda\" >L\u2019importanza delle analytics per la tua azienda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-pagina-aziendale\/#Analytics-aggregate\" >Analytics aggregate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-pagina-aziendale\/#Analytics-specifiche-per-singoli-post\" >Analytics specifiche per singoli post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-pagina-aziendale\/#AuthoredUp-un-tool-per-approfondire-le-analytics-su-LinkedIn\" >AuthoredUp: un tool per approfondire le analytics su LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-pagina-aziendale\/#Conclusione\" >Conclusione<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limportanza-delle-analytics-per-la-tua-azienda\"><\/span>L\u2019importanza delle analytics per la tua azienda<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pubblicare contenuti sulla pagina aziendale \u00e8 fondamentale per aumentare\u00a0<strong>visibilit\u00e0, creare interazioni <\/strong>e attirare potenziali clienti (e collaboratori) in target<strong>.<\/strong>\u00a0In altre parole, si tratta di seguire una\u00a0<a href=\"https:\/\/up4business.it\/blog\/pagina-linkedin-come-funziona-come-gestirla\/\" data-type=\"link\" data-id=\"https:\/\/up4business.it\/blog\/pagina-linkedin-come-funziona-come-gestirla\/\">corretta strategia e gestione della pagina. <\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Essere presenti su LinkedIn senza una comunicazione strategica rischia di non essere pi\u00f9 sufficiente se <a href=\"https:\/\/up4business.it\/blog\/gestire-pagina-linkedin\/\">vogliamo ottenere risultati concreti.<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tuttavia, se insieme alla pubblicazione dei contenuti non affianchiamo\u00a0<strong>l\u2019analisi dei risultati<\/strong>\u00a0con tutti gli strumenti che LinkedIn ci mette a disposizione rischiamo di non comprendere la direzione verso cui andare e vanificare gli sforzi fatti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Inoltre l\u2019analisi ci permette indirettamente di\u00a0<strong>conoscere il funzionamento dell\u2019algoritmo di LinkedIn\u00a0<\/strong>e notare tutte le frequenti modifiche che avvengono nel tempo attraverso la nostra esperienza personale.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics-aggregate\"><\/span>Analytics aggregate<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Per visualizzare le metriche aggregate abbiamo due semplici strade, come si vede dall&#8217;immagine.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-10556\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-1024x699.png\" alt=\"Analisi performance pagina aziendale\" width=\"1024\" height=\"699\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-1024x699.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-300x205.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-768x524.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-1536x1049.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-150x102.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-218x150.png 218w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-696x475.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22-1068x729.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.24.22.png 1790w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il tasto &#8220;<strong>analisi<\/strong>&#8221; a sinistra \u00e8 quello pi\u00f9 semplice e intuitivo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sulla destra invece viene visualizzata una vera e propria <strong>dashboard con alcune prime metriche interessanti<\/strong> e anche il confronto con i precedenti 30 giorni!<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Questa dashboard \u00e8 molto utile per un avere un colpo d&#8217;occhio sullo &#8220;stato di salute&#8221; della pagina in quel momento.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cliccando su &#8220;Analisi&#8221; ci troviamo di fronte ad un <strong>grafico<\/strong> e delle <strong>opzioni<\/strong> molto simili alle <a href=\"https:\/\/up4business.it\/blog\/analytics-linkedin-profilo\/\">analytics per il profilo personale<\/a>, anche se naturalmente ci sono delle differenze importanti considerando che stiamo parlando di un&#8217;azienda e non di un singolo professionista.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-10557\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-985x1024.png\" alt=\"Analisi dettagliate post pagina aziendale LinkedIn\" width=\"985\" height=\"1024\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-985x1024.png 985w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-289x300.png 289w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-768x799.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-150x156.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-300x312.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-696x724.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55-1068x1110.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.34.55.png 1408w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In questo caso stiamo visualizzando il grafico relativo ai contenuti ed in particolare l<strong>&#8216;andamento delle impressioni nell&#8217;ultimo mese. <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Attraverso una semplice tendina \u00e8 possibile impostare un altro <strong>parametro<\/strong> in base a quelli che LinkedIn mette a disposizione, come vediamo dall&#8217;immagine.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45.png\"><img decoding=\"async\" class=\"alignnone wp-image-10558\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45-1024x512.png\" alt=\"KPI post pagina aziendale LinkedIn\" width=\"1024\" height=\"512\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45-1024x512.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45-300x150.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45-768x384.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45-150x75.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45-696x348.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45-1068x534.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.42.45.png 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Scorrendo verso il basso troviamo un&#8217;interessante <strong>panoramica degli ultimi contenuti pubblicati<\/strong> (variano in base all&#8217;intervallo di tempo impostato) con diverse metriche: impressioni, visualizzazioni video, clic e CTR.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">LinkedIn <strong>utilizza due volte il termine generale &#8220;visualizzazioni&#8221;<\/strong>: il primo si riferisce alle impressioni, mentre il secondo indica agli utenti che hanno visualizzato il video, se il formato pubblicato era quello.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29.png\"><img decoding=\"async\" class=\"alignnone wp-image-10584\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29-1024x899.png\" alt=\"Analisi dettagliata e comparata dei post sulla pagina LinkedIn\" width=\"1024\" height=\"899\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29-1024x899.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29-300x263.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29-768x674.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29-150x132.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29-696x611.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29-1068x937.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-alle-17.35.29.png 1308w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Scorrendo invece sulla sezione &#8220;<strong>visitatori<\/strong>&#8221; vediamo un interessante grafico che ci mostra le visualizzazioni alla pagina <strong>divise per mobile e desktop. <\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-10560\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02-1024x941.png\" alt=\"Analisi visitatori della pagina LinkedIn\" width=\"1024\" height=\"941\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02-1024x941.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02-300x276.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02-768x706.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02-150x138.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02-696x640.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02-1068x982.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.52.02.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C&#8217;\u00e8 anche la possibilit\u00e0 di impostare dei <strong>filtri<\/strong>, che permettono di vedere le visualizzazioni specifiche di alcune sezioni della pagina.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22.png\"><img decoding=\"async\" class=\"alignnone wp-image-10561\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22-1024x941.png\" alt=\"Analisi dettagliata visitatori della pagina LinkedIn\" width=\"1024\" height=\"941\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22-1024x941.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22-300x276.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22-768x706.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22-150x138.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22-696x640.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22-1068x982.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-11.56.22.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Attenzione: Anche in questo caso <strong>il filtro &#8220;informazioni&#8221;<\/strong> <strong>\u00e8 ripetuto due volte<\/strong>. \u00c8 un vero e proprio baco: il primo &#8220;informazioni&#8221; \u00e8 quello corretto, mentre il secondo probabilmente si riferisce alla sezione &#8220;lavoro&#8221; o &#8220;carriera&#8221;.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Confrontare le visualizzazioni che arrivano da mobile rispetto a desktop \u00e8 importante perch\u00e9 <strong>ci permette di capire meglio in che formato la maggior parte dei nostri follower visualizza i contenuti<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Comprendere invece le visualizzazioni sulle varie sezioni della pagina ci permette di studiare, anche a grandi linee, <strong>a quali elementi gli utenti sono pi\u00f9 interessati<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Andando oltre, la sezione &#8220;lead&#8221; ci permette di visualizzare chi ha compilato il modulo di contatto che viene a messo a disposizione sulla pagina.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49.png\"><img decoding=\"async\" class=\"alignnone wp-image-10562\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49-1024x340.png\" alt=\"Analisi Lead della pagina LinkedIn\" width=\"1024\" height=\"340\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49-1024x340.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49-300x100.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49-768x255.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49-150x50.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49-696x231.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49-1068x354.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.12.49.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Accanto a Lead troviamo la sezione &#8220;Concorrenza&#8221; dove \u00e8 possibile selezionare manualmente delle pagine aziendali competitor (massimo 9) per <strong>tenere sotto osservazione la loro crescita rispetto alla nostra,<\/strong> in termini di follower e interazioni ai contenuti.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07.png\"><img decoding=\"async\" class=\"alignnone wp-image-10563\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07-1024x1022.png\" alt=\"Analisi concorrenti della pagina LinkedIn\" width=\"1024\" height=\"1022\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07-1024x1022.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07-300x299.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07-150x150.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07-768x767.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07-696x695.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07-1068x1066.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.15.07.png 1176w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nelle sezioni &#8220;Follower&#8221; e &#8220;Visitatori&#8221; sotto al grafico \u00e8 possibile visualizzare i <strong>dati demografici <\/strong>filtrandoli per diversi parametri preziosi.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24.png\"><img decoding=\"async\" class=\"alignnone wp-image-10564\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24-1024x811.png\" alt=\"Analisi demografica dei follower della pagina LinkedIn\" width=\"1024\" height=\"811\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24-1024x811.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24-300x238.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24-768x608.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24-150x119.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24-696x551.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24-1068x846.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-12.25.24.png 1396w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Studiare tali grafici ci permette di capire se i professionisti che ci seguono <strong>sono in target con la nostra azienda<\/strong>, non solo da un punto di vista di funzione lavorativa ma anche come anzianit\u00e0 oppure zona geografica.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Infine, tramite il tasto apposito, \u00e8 possibile esportare i dati di nostro interesse.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10.png\"><img decoding=\"async\" class=\"alignnone wp-image-10580\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-1024x202.png\" alt=\"Esportare l&#039;analisi dei concorrenti della pagina LinkedIn\" width=\"1024\" height=\"202\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-1024x202.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-300x59.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-768x152.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-1536x304.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-150x30.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-696x138.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10-1068x211.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-14-alle-10.05.10.png 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Considerando che all\u2019interno di LinkedIn\u00a0<strong>possiamo visualizzare le metriche fino ad un massimo di 365 giorni,<\/strong>\u00a0\u00e8 fortemente consigliato\u00a0<strong>esportare i dati almeno una volta l\u2019anno<\/strong>, in modo da poter fare delle analisi e valutazioni pi\u00f9 accurate nel corso del tempo.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics-specifiche-per-singoli-post\"><\/span>Analytics specifiche per singoli post<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Oltre alle metriche aggregate LinkedIn ci permette anche di visualizzare diverse metriche\u00a0<strong>specifiche per ogni singolo post<\/strong> pubblicato sulla pagina.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Scorrendo il feed della propria pagina (sempre con la visualizzazione come amministratore) sotto ai singoli post troviamo il numero di impressioni con la possibilit\u00e0 di espandere le metriche.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37.png\"><img decoding=\"async\" width=\"696\" height=\"1024\" class=\"wp-image-10566\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37-696x1024.png\" alt=\"\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37-696x1024.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37-204x300.png 204w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37-768x1130.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37-150x221.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37-300x442.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-20.57.37.png 996w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Si apre cos\u00ec una tendina con metriche interessanti e uniche per le pagine aziendali, come la <strong>percentuale di interesse<\/strong>, il <strong>CTR<\/strong> ed i <strong>clic<\/strong>.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45.png\"><img decoding=\"async\" class=\"alignnone wp-image-10567\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45-807x1024.png\" alt=\"Analisi del rendimento del post della pagina aziendale LinkedIn\" width=\"807\" height=\"1024\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45-807x1024.png 807w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45-236x300.png 236w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45-768x975.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45-150x190.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45-300x381.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45-696x883.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.00.45.png 996w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Infine cliccando su &#8220;Mostra altri risultati&#8221; accediamo ad una pagina in cui visualizziamo tutti i dati ed anche le <strong>impressioni uniche.<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55.png\"><img decoding=\"async\" class=\"alignnone wp-image-10568\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55-1024x1020.png\" alt=\"Analisi dettagliata di un post\" width=\"1024\" height=\"1020\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55-1024x1020.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55-300x299.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55-150x149.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55-768x765.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55-696x693.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55-1068x1063.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.03.55.png 1396w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AuthoredUp-un-tool-per-approfondire-le-analytics-su-LinkedIn\"><\/span>AuthoredUp: un tool per approfondire le analytics su LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/authoredup.com\/?via=b16a3a\" target=\"_blank\" rel=\"noreferrer noopener\">AuthoredUp<\/a>\u00a0\u00e8 un tool freemium all-in-one che\u00a0<strong>supporta la creazione dei contenuti su LinkedIn a 360 gradi.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tramite una semplice estensione sul browser permette di accedere facilmente a\u00a0<strong>molte integrazioni<\/strong>\u00a0per scrivere e pubblicare i contenuti su LinkedIn, e non solo.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image.png\"><img decoding=\"async\" class=\"alignnone wp-image-10570\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-1024x542.png\" alt=\"AuthoredUp\" width=\"1024\" height=\"542\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-1024x542.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-300x159.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-768x406.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-1536x812.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-150x79.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-696x368.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-1068x565.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image-1920x1015.png 1920w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/image.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c8 un tool strategico e completo per chi ha la responsabilit\u00e0 di creare contenuti per la pagina aziendale ed ha la necessit\u00e0 di avere\u00a0<strong>analytics pi\u00f9 approfondite<\/strong>: come vedremo sono presenti metriche e grafici preziosi per\u00a0<strong>comprendere la nostra situazione attuale e passata<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cliccando sulla sezione apposita (come da immagine in basso) ci troviamo subito di fronte una\u00a0<strong>dashboard che riassume alcune metriche e KPI fondamentali<\/strong>, come l\u2019engagement rate per il periodo selezionato (in questo caso 7 giorni, ma si pu\u00f2 arrivare fino a 365 giorni).<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31.png\"><img decoding=\"async\" class=\"alignnone wp-image-10571\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-1024x440.png\" alt=\"Analisi aggregate con AuthoredUp\" width=\"1024\" height=\"440\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-1024x440.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-300x129.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-768x330.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-1536x660.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-2048x880.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-150x64.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-696x299.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-1068x459.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.45.31-1920x825.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Queste metriche, inoltre, possono essere facilmente messe a confronto con il periodo precedente per avere una visione pi\u00f9 ampia.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11.png\"><img decoding=\"async\" class=\"alignnone wp-image-10572\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-1024x577.png\" alt=\"Analisi comparativa con AuthoredUp\" width=\"1024\" height=\"577\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-1024x577.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-300x169.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-768x433.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-1536x865.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-2048x1153.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-150x84.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-696x392.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-1068x601.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.47.11-1920x1081.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Scorrendo in basso troviamo dei grafici che in modo semplice e intuitivo possono farci comprendere\u00a0<strong>l\u2019evoluzione nel tempo<\/strong>\u00a0di reazioni e KPI (immagine 1),\u00a0<strong>correlazione<\/strong>\u00a0tra diverse metriche (immagine 2) e la\u00a0<strong>timeline<\/strong>\u00a0di tutte le reazioni (immagine 3).<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28.png\"><img decoding=\"async\" class=\"alignnone wp-image-10573\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-1024x537.png\" alt=\"Growth Timeline con AuthoredUp\" width=\"1024\" height=\"537\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-1024x537.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-300x157.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-768x402.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-1536x805.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-150x79.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-696x365.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28-1068x560.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.51.28.png 1546w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\r\n<figcaption class=\"wp-element-caption\">Immagine 1<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27.png\"><img decoding=\"async\" class=\"alignnone wp-image-10574\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-1024x537.png\" alt=\"Correlation Plot AuthoredUp\" width=\"1024\" height=\"537\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-1024x537.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-300x157.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-768x402.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-1536x805.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-150x79.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-696x365.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27-1068x560.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.52.27.png 1546w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\r\n<figcaption class=\"wp-element-caption\">Immagine 2<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10.png\"><img decoding=\"async\" class=\"alignnone wp-image-10575\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-1024x537.png\" alt=\"Reaction Timeline AuthoredUp\" width=\"1024\" height=\"537\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-1024x537.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-300x157.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-768x402.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-1536x805.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-150x79.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-696x365.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10-1068x560.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.53.10.png 1546w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\r\n<figcaption class=\"wp-element-caption\">Immagine 3<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Infondo alla pagina \u00e8 possibile inoltre visualizzare una word cloud per\u00a0<strong>comprendere immediatamente quali sono le keyword che rappresentano i contenuti<\/strong>\u00a0e fare<strong>\u00a0<\/strong>un allineamento con la nostra strategia editoriale.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nell\u2019immagine sotto le keyword sono confrontate tra 2 periodi diversi, per questo motivo sono presenti 2 colori.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27.png\"><img decoding=\"async\" class=\"alignnone wp-image-10576\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-1024x710.png\" alt=\"Analisi delle parole pi\u00f9 usate con AuthoredUp\" width=\"1024\" height=\"710\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-1024x710.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-300x208.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-768x533.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-150x104.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-218x150.png 218w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-696x483.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-1068x741.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-100x70.png 100w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27-200x140.png 200w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.55.27.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Accanto alla word cloud troviamo un grafico per comprendere\u00a0<strong>quali formati di contenuti hanno performato meglio<\/strong>, selezionando tra le diverse reazioni oppure l\u2019engagement rate (sempre confrontando due diversi periodi).<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15.png\"><img decoding=\"async\" class=\"alignnone wp-image-10577\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-1024x710.png\" alt=\"Analisi dei migliori post con AuthoredUp\" width=\"1024\" height=\"710\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-1024x710.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-300x208.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-768x533.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-150x104.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-218x150.png 218w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-696x483.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-1068x741.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-100x70.png 100w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15-200x140.png 200w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.56.15.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c8 possibile anche visualizzare la lista di\u00a0<strong>tutti i post pubblicati con le relative metriche<\/strong>\u00a0e anche la data e l\u2019orario di pubblicazione.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34.png\"><img decoding=\"async\" class=\"alignnone wp-image-10578\" style=\"width: 389px; height: auto;\" src=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-1024x436.png\" alt=\"Analisi post LinkedIn con AuthoredUp\" width=\"1024\" height=\"436\" title=\"\" srcset=\"https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-1024x436.png 1024w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-300x128.png 300w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-768x327.png 768w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-1536x655.png 1536w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-2048x873.png 2048w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-150x64.png 150w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-696x297.png 696w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-1068x455.png 1068w, https:\/\/up4business.it\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-12-alle-21.58.34-1920x818.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c8 chiaro come questo tool possa essere\u00a0<strong>un alleato prezioso per<\/strong>\u00a0<strong>comprendere le performance dei post<\/strong>\u00a0grazie ad analytics e grafici elaborati che vanno molto oltre a ci\u00f2 che LinkedIn mette a disposizione nativamente.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Ti interessa questo tool?<\/strong>\u00a0Scopri se pu\u00f2 fare al caso tuo utilizzando la\u00a0<a href=\"https:\/\/authoredup.com\/?via=b16a3a\" target=\"_blank\" rel=\"noreferrer noopener\">prova gratuita!<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Se vuoi approfondire, Alessandro Gini ha realizzato\u00a0<a href=\"https:\/\/www.linkedin.com\/events\/7062309848616513536\/comments\/\" target=\"_blank\" rel=\"noreferrer noopener\">un\u2019intervista con la co-founder\u00a0<\/a>Ivana Todorovic dove si \u00e8 parlato anche di trend su LinkedIn.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusione\"><\/span>Conclusione<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Creare contenuti per la pagina aziendale \u00e8 certamente uno step fondamentale per ottenere i benefici che LinkedIn pu\u00f2 dare.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il passo successivo per\u00f2 \u00e8 utilizzare tutte le <strong>analytics<\/strong> a disposizione per lasciarci guidare dai dati e creare contenuti sempre pi\u00f9 interessanti per il nostro target.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Ti interessa LinkedIn e vuoi scoprire come funziona e come utilizzarlo al meglio?<\/strong>\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/up4business-corsi-formazione-consulenza-strategia-advertising-linkedin\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">Seguici sulla nostra pagina<\/a>, troverai contenuti sempre aggiornati!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Quali sono le metriche disponibili su LinkedIn per analizzare i post sulla nostra pagina aziendale? Come le possiamo utilizzare per migliorare la nostra attivit\u00e0 di pubblicazione? Scopriamo insieme tutto ci\u00f2 che c\u2019\u00e8 da sapere sulle analytics disponibili per le pagine aziendali! L\u2019importanza delle analytics per la tua azienda Pubblicare contenuti sulla pagina aziendale \u00e8 fondamentale [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463],"tags":[],"class_list":["post-10555","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novita-linkedin"],"_links":{"self":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts\/10555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/comments?post=10555"}],"version-history":[{"count":9,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts\/10555\/revisions"}],"predecessor-version":[{"id":11154,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/posts\/10555\/revisions\/11154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/media\/10587"}],"wp:attachment":[{"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/media?parent=10555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/categories?post=10555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/up4business.it\/blog\/wp-json\/wp\/v2\/tags?post=10555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}